𝟕 𝐈𝐦𝐩𝐚𝐜𝐭𝐟𝐮𝐥 𝐖𝐚𝐲𝐬 𝐭𝐨 𝐏𝐫𝐨𝐦𝐨𝐭𝐞 𝐘𝐨𝐮𝐫 𝐁𝐥𝐨𝐜𝐤𝐜𝐡𝐚𝐢𝐧 𝐏𝐫𝐨𝐣𝐞𝐜𝐭
Blockchain projects need to be promoted to be successful. While you probably already have some strong marketing skills, there are blockchain-specific marketing methods that can help you make the most of your project. This article will present 7 of the most important and influential blockchain marketing techniques.
Connect With Blockchain Associations
Blockchain associations still play a key role in the industry in 2019. There are local and global associations, as well as ones built around specialized interests.
Some blockchain associations are forum-like and easy to join; others require specific business partnerships or living in a geographic location.
Even if you aren’t eligible to join every group, consider any contacts you make as invaluable avenues for promotion.
There are no hard-and-fast rules on how to best make contacts, but the best approach is to reach out in whatever way will connect you the quickest.
Fill out a web form, sign up for a forum, make a phone call — do whatever it takes to get connected in the blockchain space.
Connect With Blockchain Visionaries and Experts
The blockchain space is typically very open and welcoming — experts who have solved some of the space’s biggest problems will happily converse with beginners online.
Don’t be afraid to do this yourself on LinkedIn, Twitter, and even YouTube. Talk about the big ideas that fuel your project, and you have a good chance at getting blockchain visionaries excited, interested, and talking about you.
Visit Blockchain and Industry Conferences
If you go to an industry conference to speak, awesome! If not, go to make connections — get into conversations with your colleagues, competitors, and potential customers.
Many blockchain conferences are “Blockchain and…” conferences, organized to examine the applicability of the technology to various business, governmental, and nonprofit endeavors.
Partner With Industry Leaders
Older tech titans such as IBM, Microsoft, and Apple, are interested in potentially disruptive and profitable innovations. That means they’re already looking for someone like you. Get yourself found, and pitch influencers on partnerships that they will find valuable.
Take Stellar, for example. Stellar is a blockchain project dedicated to connecting payment providers, banks, and people, and is now a popular rival to Ripple. The company has a strategic partnership with IBM and has collaborated with more than 48 other organizations including major overseas players like Wanxiang Group, as well as Stripe.
That partnership gives the larger enterprise, IBM, a foothold into an emerging market, while the upstart Stellar gains the backing, prestige, contacts, and experience of an industry leader.
Blockchain businesses should strategically build opportunities to partner with larger companies.
Create Trust and Build Authority
The blockchain space is sometimes compared to the Wild West. Blockchain has a reputation for being riddled with crime and underhanded dealings.
Given these attitudes, establishing yourself as a real, legit business should be a priority.
Creating this trust means taking care of basics: you should clearly state the allocation of funds to assure readers and potential customers that the money is in the right place.
Don’t forget: your product is your best credential. If it’s up, running, and looking good, share it and showcase it.
If your product isn’t up or is experiencing issues be clear about why — as well as being transparent about token value, buyback plans, and every other aspect of your project’s growth.
Explain Your Value Proposition
Your customers need to understand your value proposition.
There is a mass of projects that insiders know as BINO — “Blockchain In Name Only.” These so-called “blockchain” projects provide little actual innovation or value.
For example, Mastercard’s blockchain system has little practical function — the payment provider freely admits that it’s still using its legacy system to actually process payments.
It’s important to make clear to a potential customer that your business provides legitimate and valuable services. Explain why blockchain is integral to what your business does and your business will gain credibility.
Employ Blockchain Ambassadors
Blockchain ambassadors share their knowledge and expertise with the wider blockchain and business world.
Your business can hire existing ambassadors or train those interested in blockchain to become ambassadors. Hopefully, your membership in the blockchain community and connections with blockchain institutions help you find such people.
Overall, blockchain ambassadors will help you promote and legitimize your blockchain project.
Promote Your Blockchain Project Wisely
Marketing a blockchain project comes with specific challenges. You will have to overcome misconceptions, the mixed reputation of the blockchain space, and poor knowledge among your target audience.
But, blockchain projects also come with advantages: a supportive community, institutional assistance, and opportunities to market in a more agile and informal way.
Take advantage of those opportunities, engage with the wider blockchain community, and watch your blockchain project succeed.
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